Sales email templates
A library of proven outreach templates — cold openers, follow-ups, re-engagement — personalized to your business and each lead by AI. Copy them as-is or let the workspace draft the next one for you.
Free plan includes 10 AI drafts a month. No credit card.
Swap the {placeholders} for the details you have on each lead — or let Client Flows fill them in for you.
01 / Cold outreach
Subject: Quick question about {their business}
Hi {name} — I noticed {specific detail about their business}. I help {audience} with {outcome}. Worth a 10-minute chat this week?
Why it works: Under 60 words, one specific observation, one question. It reads like a person wrote it because the AI grounds it in what you tell it about each lead.
02 / Cold outreach
Subject: An idea for {their business}
Hi {name} — saw {trigger: a post, a launch, a review}. One thing that's worked for similar {business type}: {one concrete tip}. Happy to share the full playbook if useful — no strings.
Why it works: Leads with something they can use today. The ask is small, so reply rates stay high even on cold lists.
03 / Follow-up
Subject: Re: {original subject}
Hi {name} — floating this back up in case it got buried. The short version: {one-line offer}. If the timing is off, just say so and I'll check back next quarter.
Why it works: Gives them an easy out, which paradoxically gets more honest replies than pressure does.
04 / Follow-up
Subject: Different thought on {topic}
Hi {name} — last note was about {angle one}. Different idea that might fit better: {angle two with a specific benefit}. Worth a look?
Why it works: Repeating the same pitch reads as nagging. A genuinely new angle restarts the conversation instead.
05 / Re-engagement
Subject: Should I close the file?
Hi {name} — I've reached out a couple of times without hearing back, so I'll stop here. If {outcome} ever becomes a priority, I'm one email away.
Why it works: Polite finality often triggers the reply that three follow-ups didn't. Either way, your list stays clean.
06 / Referral
Subject: Who should I talk to?
Hi {name} — I help {audience} with {outcome}. Who's the right person on your side for that? Happy to send a two-line blurb you can forward.
Why it works: Asking for a pointer instead of a sale is a low-friction first touch, and a forwarded intro converts far better than a cold pitch.
01 / It learns your business
A short interview about your niche, audience, offer, and tone. Every draft after that sounds like you wrote it on a good day.
02 / It personalizes per lead
The AI pulls in the details you saved on each lead — what they sell, what they asked, where you left off — so the opener is about them, not a {first_name} token.
03 / It tracks every touch
Each email is logged against the lead, follow-ups surface in a daily queue, and the same person never gets the same pitch twice.
Track who got which template with the lead tracker and the rest of the outreach tools.